# Experience Design Guide
source: https://developer.mastercard.com/traditional-fulfillment-service/documentation/experience-design-guide/index.md

### What is an Experience Design Guide? {#what-is-an-experience-design-guide}

The Traditional Fulfillment Design Guide is designed to equip issuers with best-in-class user experience practices and practical resources for implementation.

Inside, you will find cardholder UX journeys for loyalty rewards from a traditional fulfillment point of view. Our aim is to simplify go-to market execution, accelerate adoption, and support sustained engagement with Loyalty Management.

This guide is tailored for product owners, designers, and developers who are building and launching Mastercard Loyalty Rewards within their own digital environments.
![](https://static.developer.mastercard.com/content/traditional-fulfillment-service/uploads/guide-landing-page.png)
![](https://static.developer.mastercard.com/content/traditional-fulfillment-service/uploads/design.png)

#### Design {#design}

Access the full product journeys including white label Figma flows

[Learn more](https://developer.mastercard.com/traditional-fulfillment-service/documentation/experience-design-guide/design/index.md)
![](https://static.developer.mastercard.com/content/traditional-fulfillment-service/uploads/momentsthatmatter.png)

#### Moments that matter {#moments-that-matter}

Highlights in the product journey for the consumer

[Learn more](https://developer.mastercard.com/traditional-fulfillment-service/documentation/experience-design-guide/momentsthatmatter/index.md)

### The product {#the-product}

Traditional Fulfillment is part of both the broader Mastercard Loyalty Management API and the Mastercard Redemption Services API. This specific API focuses on the traditional fulfillment aspect of loyalty management. This includes pulling information from Mastercard's redemption catalog into a bank's site. The information pulled is of traditional fulfillment items, like gift cards, travel, and merchandise.

### The key user persona {#the-key-user-persona}

Based on our research, we created a persona to help us shape our designs and highlight the demographics of a key user.

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**Meet John.** He is 30 and lives in the United States. He is a working professional who frequently uses his credit card reward points for redemptions.

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**Behaviors:** He actively tracks his reward points earnings on his bank's rewards website.

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**Desires:** He wants to have a smooth and robust rewards website so that he can optimize his points earnings and redemptions.

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**Pain Points:** He finds it frustrating when the rewards site does not work well, such as when certain rewards or benefits are hard to find or redemptions are complicated. He wants an easy-to-use rewards website where information is quickly digested.
![User personas](https://static.developer.mastercard.com/content/traditional-fulfillment-service/uploads/persona-image.png)

Next: [Design](https://developer.mastercard.com/traditional-fulfillment-service/documentation/experience-design-guide/design/index.md)