# BNL and Mastercard Donate
source: https://developer.mastercard.com/success-stories/bnl/index.md

Banks are looking at new ways and channels to connect with their cardholders by offering digital solution that connect to their values and help them make a positive impact on the world. Providing them with seamless solutions for doing good that also complements their digital lifestyle can support banks in increasing loyalty with cardholders. Case Study BNL and Mastercard Donate BNL (BNP Paribas Group) increased mobile app logins by +29% and collected €220.000 in consumer donations to support a meaningful cause by integrating in app donations by linking to the technology provided by the Mastercard Donate APIs. The Challenge BNL was looking for a new channel to collect donations from their cardholders - especially their younger customer base, 2020 was especially challenging for fundraising due to the restrictions imposed by Covid19 which made it very difficult to collect donations as many physical events were cancelled. The Solution Mastercard partnered with the bank to integrate the Mastercard Donate API into their mobile app to enable BNL customers to make one-time donations via their banking app during Telethon's Christmas TV Marathon in the first phase of the project which was completed in December 2020. Phase 2 will see recurring donations as well as the addition of incremental charities added to the app in 2021. BNL's cardholders were highly welcoming and appreciative of the ability to make donations in app. BNL and Telethon can leverage a new channel to collect donations and engage cardholders without cannibalizing existing channels. Mastercard Donate APs allows for an easy integration and seamless user experience. Success Metrics €220.000 collected from December to January 13k unique donations +29% in app logins in December vs November Working with Mastercard in a API based solution made things easy and seamless. The teams we have been working with have been very responsive, supportive and focused on our needs. We would strongly recommend Mastercard Donate to any bank that has a strong focus on consumer engagement and Corporate Social Responsibility and would like to offer an integrated digital experience to its cardholders Mario Tolli, Digital Factory, BNL S.p.A. (BNP Paribas Group) APIs Leveraged Mastercard Donate Ensures a seamless and safe way for all cardholders to integrate giving into their daily activities.