# Consulting & Analytics
source: https://developer.mastercard.com/solutions/consulting-analytics/index.md
### Navigate your path forward no matter where you are in the business lifecycle
From designing your business plan and creating the right business model, to optimizing targeting and conversion, to identifying operational efficiencies and contemplating international expansion, Mastercard's analytics, data and consulting solutions can set you on the right path.
### Mastercard's analytics, data tools and consulting services are specifically tailored to the needs of fintech companies
###### Build
Support to build new products with innovative, digital experiences to stay ahead of the competition while considering consumers, regulatory environments and market needs
###### Launch
Support to implement data-driven operational strategies across acquisition, activation, and retention that maximize consumer value and profitability
###### Grow
Support to formulate advanced pricing strategies, detailed growth models, and advance beyond initial target segments and geographies to gain competitive advantage
### We have a track record of supporting the biggest global fintech brands with our tools and services
###### Build
Market opportunity assessment
Consumer research
Payment ecosystem overview
Innovation workshops \& prototyping
Value proposition (CX and tech) configuration
Operational model review
Partner assessment and RFI / RFP support
Loyalty rewards, promotions and insurances
Implementation support
Training modules
###### Launch
Sales and GTM planning and execution
Pricing strategy and financial modeling
Open banking strategy
Digital acquisition, optimization \& measurement
Lifecycle marketing
Credit risk capabilities
Cybersecurity solutions
Dashboards and KPIs development
Authorizations, fraud \& chargebacks solutions
Data management, governance \& strategy
Transactional data cleansing solutions
###### Grow
Portfolio optimization
Customer lifetime value modeling
Expand into new product lines (e.g. credit, investment, trading, crypto, etc.)
Segment expansion strategies (e.g. affluent, kids, unbanked)
New market entry research and strategy development
Impact measurement \& modeling (Test \& Learn™)
#### Build
Strategy development \& planning
Mastercard's global scale and regional partnerships help you assess new markets. We develop target operating models and evaluate potential partners through RFI/RFP support. Our consultants are on-hand to provide implementation services where required
Consumer research \& proposition development
Our consumer research supports value proposition design, while our rewards, promotions, insurance and benefits solutions can be used to construct a powerful user proposition
Education, training \& innovation services
We provide holistic payments ecosystem overview sessions, in addition to card-specific trainings for your team. Our in-house Mastercard Labs team can provide rapid-prototyping, CX design support and technical assessments
#### Launch
Go to market planning
Our business model advisory services include pricing strategy and financial modeling, as well as sales and GTM planning. Our end-to-end lifecycle marketing services include campaign design, execution and measurement across topics including digital acquisition and early-month-on-book optimization
Data services
Our consulting services include data strategy, management and governance. We also provide transactional data cleansing solutions on top of which run our dashboards and analytic services
Risk \& security management
From authorization and fraud diagnostic solutions, through credit risk management, our services will ensure your liability is minimized. Mastercard is highly respected in the industry for our cybersecurity solutions
 
#### Grow
New geographies
Using proprietary and third-party data, Mastercard can help support the development of global expansion business cases, identifying market opportunity and sizing, and development of a go-to-market strategy. Mastercard can also help fintech companies customize their products' consumer value proposition to be competitive in new markets
New product lines \& segments
We bring breadth of experience to support you in building new product lines. Drive diversified revenue through credit, investment, trading, crypto, and other products. We can also help you to build for new segments. Starting with our market and consumer expertise, we partner with you to create and test compelling propositions before using proprietary tools to build a validation case for the winning CVP
Portfolio improvement
From card portfolio optimization and spend-generation campaigns, through customer lifetime value measurement and optimization, Mastercard supports overall maximization of your business. Our proprietary Test \& Learn™ platform provides impact measurement and modeling to optimize all your business initiatives