# Priceless Specials
source: https://developer.mastercard.com/priceless-specials/product/priceless-specials/index.md

### Drive usage and everyday purchase across all segments with Priceless Specials {#drive-usage-and-everyday-purchase-across-all-segments-with-priceless-specials}

![Flexible](https://static.developer.mastercard.com/content/priceless-specials/uploads/flexible.svg)

###### Flexible {#flexible}

Filter offers by categories, eligible products, destinations, and more
![Multi-language](https://static.developer.mastercard.com/content/priceless-specials/uploads/multi_language.svg)

###### Multi-language {#multi-language}

Access offer content in multiple languages
![Geotagged](https://static.developer.mastercard.com/content/priceless-specials/uploads/geotagged.svg)

###### Geotagged {#geotagged}

Search for offers within a specific location

*** ** * ** ***

### How it works {#how-it-works}

![](https://static.developer.mastercard.com/content/priceless-specials/uploads/how-it-works-2.png)

*** ** * ** ***

### Use cases (Issuers and Partners) {#use-cases-issuers-and-partners}

![Display](https://static.developer.mastercard.com/content/priceless-specials/uploads/display_on_your_website.svg)

###### Display on your website {#display-on-your-website}

Effortlessly display Mastercard offers on your website for your cardholders
![Feature](https://static.developer.mastercard.com/content/priceless-specials/uploads/feature_on_your_app.svg)

###### Feature on your app {#feature-on-your-app}

Provide your cardholders with Mastercard offers that are relevant to them
![Create location](https://static.developer.mastercard.com/content/priceless-specials/uploads/create_location_based_programs.svg)

###### Create location-based programs {#create-location-based-programs}

Deliver offers to your cardholders that are relevant, convenient, and timely

### Use cases (Cardholders) {#use-cases-cardholders}

![Increase Convenience](https://static.developer.mastercard.com/content/priceless-specials/uploads/increase_convenience.svg)

###### Increase convenience and ease of use {#increase-convenience-and-ease-of-use}

Enable cardholders to view and redeem relevant Priceless Specials offers and benefits easily
![Discover Offers](https://static.developer.mastercard.com/content/priceless-specials/uploads/discover_offers.svg)

###### Discover offers and benefits {#discover-offers-and-benefits}

Allow cardholders to discover eligible offers and benefits based on relevant markets and card products
![Encourage Seamless](https://static.developer.mastercard.com/content/priceless-specials/uploads/encourage_seamless.svg)

###### Encourage seamless and immersive user experiences {#encourage-seamless-and-immersive-user-experiences}

Promote a seamless user experience for cardholders through integration with issuer applications and websites

*** ** * ** ***

### Why use it {#why-use-it}

###### Offers drives acquisition {#offers-drives-acquisition}

### 30%

of cardholders cite promotional offers as a reason to buy from new brands

Oracle Retail, Retail Shopper Outlook Consumer Research 2022

###### Discounts drives engagement {#discounts-drives-engagement}

### 60%

of cardholders find discounts or sales an important factor when choosing where to shop

New Reality Check: The Paycheck-To-Paycheck Report: The Holiday Shopping Edition, November 2022

###### Cardholder loyalty {#cardholder-loyalty}

### \>47%

<br />

of cardholders who switched to a new card did so for better rewards

[FEDS Notes, September 09, 2022](https://www.federalreserve.gov/econres/notes/feds-notes/credit-card-profitability-20220909.html)

*** ** * ** ***

### Resources {#resources}

Priceless Specials

Merchant offers in Asia Pacific Region

*** ** * ** ***

**Used
By** Issuers, Strategic Partners **Regions** Asia Pacific **Supports** ![mastercard card](https://developer.mastercard.com/img/card_mastercard.svg)

*** ** * ** ***