# Mastercard Donate
source: https://developer.mastercard.com/donations/product/mastercard-donate/index.md
### Key Features {#key-features}
###### World-class charity organizations {#world-class-charity-organizations}
Leverage Mastercard's vetted charity network or select a local charity to support.
###### Forefront of innovation {#forefront-of-innovation}
Enhance digital channel offerings and mobile app with donation technology.
###### Brand preference driver {#brand-preference-driver}
Increase top-of-wallet behavior by connecting cardholders to the causes they care about most.
###### Easy adaptability {#easy-adaptability}
Start, stop, and easily modify donation preferences.
###### Impactful donation tracking {#impactful-donation-tracking}
View a dedicated, personalized donation dashboard to quantify their donation's impact.
###### Highly customizable {#highly-customizable}
Customize your cardholder's experience from charities featured, technology parameters, branding, and more.
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### How it works {#how-it-works}
Cardholders use the issuer's website or app to select and donate to the causes they care about most.
The cardholder selects the cause they care the most about.
The cardholder then chooses the type of donation and the amount they wish to donate.
The cardholder selects the payment card they want to use to make the donations.
Mastercard Donate sends the donation to the selected charity.
Mastercard Donate confirms and sends the transaction details to the cardholder.
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### Use cases {#use-cases}
###### Frictionless Giving for the Digital Age {#frictionless-giving-for-the-digital-age}
Mastercard Donate integrates seamlessly with mobile banking apps and donation platforms, offering a secure, innovative way for individuals, businesses, and nonprofits to support philanthropic causes.
###### Swift Response {#swift-response}
Empowering donors to rapidly respond in crisis to support a natural disaster, a humanitarian emergency, or a global health challenge.
###### Drive Engagement and Loyalty {#drive-engagement-and-loyalty}
Leverage cutting edge digital donation technologies to involve cardholders in cause marketing campaigns within existing channels thereby boosting consumer engagement, loyalty, and retention.
###### Strategic tool for corporate giving {#strategic-tool-for-corporate-giving}
A strategic tool for Corporate Social Responsibility allowing issuers to choose or support their preferred charities aligned with key social pillars such as health, education, and the environment.
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### Why use it {#why-use-it}
People want to feel that they have the power to create the positive change they want and demand that brands have an impact on the world.
### 1/2
of global consumers would switch to a company that supports a cause they believe in
Forbes, 20 Companies That Use Their Profits For Social Good, October 2021.
### 4.5x
more likely to recommend purpose-driven companies to friends and family
Forbes, 20 Companies That Use Their Profits For Social Good, October 2021.
### 85%
of adults willing to take personal action to combat environmental and sustainability issues
2021 Consumer Intel Report, Vericast 2021.
### 84%
of consumers are loyal to brands whose values align with theirs
The IBM Institute for Business Value and National Retail Federation Survey, September 2021.
### 80%
of consumers believe that brands must stand for what consumers believe in
Cubist Martini, 2021. 7. Ypulse, February 2022.
### 73%
would switch to another bank if current provider stopped taking visible actions for positive societal impact and 57% would switch retail merchants for same reason
EY Future Consumer Index, June 2021.
### 68%
of donations are digital and outpacing paper donations
Kaiser Associates, Donations Opportunity Sizing Analysis, 2025
### 55%
purchase socially responsible or eco-friendly goods
Vision Critical 2021.
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### How our partners use Mastercard Donate {#how-our-partners-use-mastercard-donate}
BNL (BNP Paribas Group) increased mobile app logins by +29% and collected €220.000 in consumer donations to support a meaningful cause by integrating in app donations by linking to the technology provided by the Mastercard Donate APIs.
By enabling seamless consumer donations, they not only enhanced user engagement but also raised a substantial amount for meaningful causes --- turning everyday transactions into powerful acts of generosity.
[Learn more](https://developer.mastercard.com/success-stories/bnl/)
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### Resources {#resources}
Donate API
Build a custom solution to facilitate donations securely from your website or mobile app with our REST APIs.
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**Used By** Issuers, 3rd Party Technology Partners **Regions** [Click here](https://developer.mastercard.com/donations/documentation/availability) for the regions where Mastercard Donate is available. **Supports** 
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