# Priceless Platform
source: https://developer.mastercard.com/mastercard-benefits-and-experiences-portal/product/mastercard-benefits-and-experiences-portal/index.md
### Overview {#overview}
#### The Priceless Platform helps you turn cardholder passions into brand loyalty. With curated experiences, exclusive benefits, and seamless integration, it empowers partners to build deeper relationships and fuel long-term growth.
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###### Priceless Experiences {#priceless-experiences}
Priceless Experiences are exclusive, passion driven experiences designed to be exceptional. With over 1000+ experiences around the world, let your passions lead the way to unforgettable memories.
###### Offers and benefits {#offers-and-benefits}
Priceless Platform enables cardholders to access their card benefits and special savings through one simplified touch point.
From everyday purchases to travel benefits, get more value with every transactions.
###### Partner content {#partner-content}
Streamline your assets on the Priceless
Platform, making it effortless for cardholders to engage with your suite of native offerings.
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### How it works {#how-it-works}
Display offers, benefits, and experiences in your mobile banking app
Enable cardholders to view and purchase exclusive Priceless experiences
Allow cardholders to see all the benefits and features of their cards
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### Deployment Options {#deployment-options}
##### Cobrand microsite {#cobrand-microsite}
###### Ready when you are {#ready-when-you-are}
Launch a branded destination your cardholders will love --- with none of the heavy lifting. Our co-branded microsite delivers a seamless, high-quality experience that feels native to your brand, with curated content and exclusive benefits, live in no time.
##### Webhosted or webview {#webhosted-or-webview}
###### Designed with you. Powered by us. {#designed-with-you-powered-by-us}
Blend your user experience with our powerful platform. With a hybrid approach, you design some front-end moments, and we handle the rest - from curated content to seamless redemption - all within a co-branded experience. Single sign-on (SSO) is supported and required for certain content types, while optional for others, offering the flexibility to integrate on your terms. More control. More flexibility. All with less complexity.
##### Native API {#native-api}
###### Your experience, your way. {#your-experience-your-way}
Take full ownership of the user journey - every interaction, every detail, fully designed within your digital environment. With our native API, you control the entire experience while tapping into our robust content and capabilities behind the scenes.
It's the most integrated, immersive way to make the platform truly yours.
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### Why use it {#why-use-it}
### 63%
of cardholders are proactively making more plans to engage in passions in the next year
### 63%
of consumers are unaware of their card benefits
### 61%
of consumers prioritize experiences over material things
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### Resources {#resources}
Priceless Platform API v6
Empower cardholders to connect with their passions and access their card benefits to suit their lifestyle needs, while boosting engagement and brand affinity
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**Used
By** Issuers **Regions** Global **Supports**  Priceless Platform API v5 (Deprecated)
The Priceless Platform service enables you to offer the full functionality and exclusive content of the Priceless Cities ecommerce platform and catalog natively on your site or in your app
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**Used
By** Issuers **Regions** Global **Supports** 
##### Priceless Platform Program Guide {#priceless-platform-program-guide}
The below document is intended to
complement the Mastercard Value-Added Service Enrollment Form (or equivalent
signed agreement):
Click on the below link to download the Priceless Platform Program Guide:
[priceless.pdf](https://static.developer.mastercard.com/content/mastercard-benefits-and-experiences-portal/product/priceless.pdf)