# Ethoca Alerts™ for Direct Merchants / Partners
source: https://developer.mastercard.com/ethoca-alerts-for-merchants/product/ethoca-alerts-for-merchants/index.md

### What Is Ethoca Alerts for Merchants? {#what-is-ethoca-alerts-for-merchants}

Ethoca Alerts for Merchants is a fraud and dispute alert solution that helps merchants prevent chargebacks. The service delivers near real-time fraud and customer dispute alerts from participating card issuers, allowing merchants to take corrective action before a dispute progresses through the traditional chargeback process.

For more information about Ethoca Alerts for Merchants, see the tutorial [What Is Ethoca Alerts for Merchants?](https://developer.mastercard.com/ethoca-alerts-for-merchants/documentation/tutorials-and-guides/what-is-ethoca-alerts-for-merchants/index.md).

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### Benefits {#benefits}

###### Fight Fraud {#fight-fraud}

Identify and action disputes for fraudulent orders sooner.

###### Prevent Chargebacks {#prevent-chargebacks}

Eliminate chargebacks and reduce related costs.

###### Reduce Future Fraud {#reduce-future-fraud}

Bolster fraud screening to identify future fraud.

###### Improve Satisfaction {#improve-satisfaction}

Customers no longer need to go through the long and frustrating chargeback process.

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### How It Works {#how-it-works}

![How it works diagram](https://static.developer.mastercard.com/content/ethoca-alerts-for-merchants/product/img/plp-alerts-how-it-works.png)

1. Issuer notifies Ethoca of a confirmed fraud or dispute.
2. Ethoca transmits an alert to the merchant.
3. Merchant stops fulfillment and refunds the customer to avoid a chargeback.
4. Ethoca transmits alert outcome to the issuer.

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### Why Use It {#why-use-it}

Research shows that both merchants and issuers benefit from Alerts.

### 54%

54% of consumers are shopping online more than they were pre-pandemic---and online disputes are surging.\*

### $7.9 billion

Card-not-present fraud losses are projected to total $7.9 billion in 2021, up 10% from 2020.\*\*
\* PYMNTS.com \*\* Aite Group

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### Use Cases {#use-cases}

###### Merchants {#merchants}

Ethoca Alerts for Merchants reduces the time it takes for merchants of all types and sizes to be alerted of confirmed fraud and disputes. This gives them a unique window of opportunity to stop the fulfillment of goods and services, refund customers and stop chargebacks before they happen.

###### Merchant Partners {#merchant-partners}

Provide added value to your partnership by allowing merchant customers access to the same benefits without having to spend resources on development.

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### Resources {#resources}

Ethoca Alerts for Merchants API

Lets merchants receive alerts and provide the necessary outcome to card issuers so that they know not to raise a chargeback accordingly.

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**Used By** Direct Merchants / Partners **Regions** Global, English **Supports** ![mastercard card](https://developer.mastercard.com/img/card_mastercard.svg)![visa card](https://developer.mastercard.com/img/card_visa.svg)![amex card](https://developer.mastercard.com/img/card_amex.svg)![discover card](https://developer.mastercard.com/img/card_discover.svg) Merchant Self Services API

Lets any Direct merchant or Partner with multiple sub-merchants or sub-brands enter them in bulk during during the integration process.

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**Used By** Merchants or Partners with Multiple Sub-Merchants **Regions** Global, English **Supports** ![mastercard card](https://developer.mastercard.com/img/card_mastercard.svg)![visa card](https://developer.mastercard.com/img/card_visa.svg)![amex card](https://developer.mastercard.com/img/card_amex.svg)![discover card](https://developer.mastercard.com/img/card_discover.svg)

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Alerts for Merchants API Quick Start Guide   

And for more information about Merchant Self Services, see this [Quick Start Guide](https://developer.mastercard.com/merchant-self-services/documentation/tutorials-and-guides/quick-start-guide/).

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