# Priceless Specials
source: https://developer.mastercard.com/priceless-specials/documentation/index.md

## Overview {#overview}

Priceless Specials offers are sourced from all over the world, spanning across categories such as travel, culinary, shopping, sports, entertainment, arts, and culture. For a preview of the offers, refer to [**https://specials.priceless.com**](https://specials.priceless.com "https://specials.priceless.com").

![](https://static.developer.mastercard.com/content/priceless-specials/uploads/priceless-specials-1.png)

## Key Features {#key-features}

* **Real-time Offers 24 / 7** -- Offers made available, real-time with an automated database.
* **Targeted** -- For mass market and different cardholder segments by location and card ownership.
* **Exclusive** -- For Mastercard cardholders only.

<br />

The content is continuously updated, and the cardholder journey can seamlessly transition to the merchant's website or location at any point for offer fulfillment.
> For example, your application may be any digital platform you may have, such as your mobile application (shown below), or a website.

![](https://static.developer.mastercard.com/content/priceless-specials/uploads/sample-rendering.jpg)

Priceless Specials provides a 'read-only' API that allows issuers and partners to retrieve and display public offer content directly within their applications and websites. This enables seamless integration of offers into digital platforms.

## How it Works {#how-it-works}

Integrating the Priceless Specials API into your platform provides a simple, flexible, and efficient way to enhance your portfolio and card offerings.

Issuers and partners can access hundreds of offers through a single API connection, enabling them to curate personalized programs tailored to specific cardholder segments (such as Affluent or Millennials), driving card usage and boosting card preference.

The following diagram shows a high-level data flow between the issuer, cardholder, and Mastercard Priceless Specials APIs.

![](https://static.developer.mastercard.com/content/priceless-specials/uploads/how-it-works-3.png)

The following diagram shows a high-level data flow between the issuer and Mastercard Priceless Specials APIs for offers-based operation.

![](https://static.developer.mastercard.com/content/priceless-specials/uploads/how-it-works1.png)

The following are the execution steps:

1. The cardholder views available offers within the issuer's mobile application or website.
2. The application or website sends a request to the Priceless Specials API to retrieve detailed offer information.
   * The basic data APIs filter the data based on key parameters, such as languages, merchants, categories, countries, card products, and more.
3. The Priceless Specials API responds with relevant details, including merchant information, eligible markets, destination markets, card products, and offer redemption details.
4. The cardholder selects the preferred offer from the options displayed on the issuer's application or website.

## Next Steps {#next-steps}

* See [API Basics](https://developer.mastercard.com/priceless-specials/documentation/api-basics/index.md) to learn more about authentication and encryption.
* View the [Use Cases](https://developer.mastercard.com/priceless-specials/documentation/use-cases/index.md) to understand how the API works.
* Use the [API Reference](https://developer.mastercard.com/priceless-specials/documentation/api-reference/index.md) to view the OpenAPI Specification and execute each API endpoint.
* Check the [Code and Formats](https://developer.mastercard.com/priceless-specials/documentation/code-and-formats/index.md) to know about the various errors and their formats.
* Refer to the [Quick Start Guide](https://developer.mastercard.com/platform/documentation/getting-started-with-mastercard-apis/quick-start-guide/) to learn how to use the Mastercard Developers platform.
* See [Support](https://developer.mastercard.com/priceless-specials/documentation/support/index.md) in case of questions or support.