# Moments that matter
source: https://developer.mastercard.com/presentment/documentation/experience-design-guide/moments-that-matter/index.md

## Onboarding {#onboarding}

### Log in and register {#log-in-and-register}

This is an opportunity to engage with the user right after registration by capturing data directly from them to inform business objectives, including strategic partners and category preferences.

### Create a customized consumer experience with registration preferences {#create-a-customized-consumer-experience-with-registration-preferences}

User can choose their preferred categories to personalize their offers.

![Moments that matter image](https://static.developer.mastercard.com/content/presentment/uploads/moments-new-1.png)
Tip: **Research insights**

* 71% of consumers expect companies to deliver personalization^1^
* 41% of consumers surveyed would like to discover new offers similar to previous purchases

## Explore offers {#explore-offers}

### Getting cardholders started {#getting-cardholders-started}

User curiosity is sparked with smart filtering and offers from similar brands or previous purchases.

### Help consumers discover offers {#help-consumers-discover-offers}

* Personalize the consumer experience to drive higher conversion.
* Generate interest through smart offer placement.

![Moments that matter image](https://static.developer.mastercard.com/content/presentment/uploads/moments-new-2.png)
Tip: **Research insights**

* 53% of consumers would like to see customized offers based on their spending habits
* The map feature is considered the most convenient as it can be used for both current and future locations

## Offer details {#offer-details}

### Help cardholders understand their offers {#help-cardholders-understand-their-offers}

The Offer Details page gives the user clear information about what the offer is about and how to redeem it. This information starts with the most important details and is easy to understand and navigate.

![Moments that matter image](https://static.developer.mastercard.com/content/presentment/uploads/moments-3.png)

## Activate offer {#activate-offer}

### Enable quick customer engagement {#enable-quick-customer-engagement}

Rich content across card-linked and affiliate offers incentivize consumers to activate one-click buttons.

![Moments that matter image](https://static.developer.mastercard.com/content/presentment/uploads/moments-4.png)

## Redeem offer {#redeem-offer}

### Redemption is flexible {#redemption-is-flexible}

Offers can be redeemed at the merchant's online or physical stores.

### Foster trust with progress and achievement {#foster-trust-with-progress-and-achievement}

* Consumers appreciate notifications at the time of redemption as a reminder of the value that they have earned.
* Clear communication at each step in the journey continuously engages the consumer.

![Moments that matter image](https://static.developer.mastercard.com/content/presentment/uploads/moments-5.png)
Tip: **Research insights**

When it comes to 'dollars saved' (33%) versus 'earn percentage back' (30%), the perceived value is the same. 'Dollars saved' has a slightly higher preference due to the direct and easy-to-understand number.

## My offers {#my-offers}

### A customized offers screen {#a-customized-offers-screen}

Cardholders can easily track activated offers and savings in a tabbed screen. Engaging colors incentivize the user to redeem offers.

![Moments that matter image](https://static.developer.mastercard.com/content/presentment/uploads/moments-6.png)

^1^ The value of getting personalization right or wrong. McKinsey and Company, 2021.   
All other statistics are from Mastercard Offers -- Enabling a Best In Class Offers Experience Research, 2023.

Next: [Resources](https://developer.mastercard.com/presentment/documentation/experience-design-guide/resources/index.md)