# Experience Design Guide
source: https://developer.mastercard.com/presentment/documentation/experience-design-guide/index.md

### What is an Experience Design Guide? {#what-is-an-experience-design-guide}

The Offers for Publishers Experience Design Guide was created to provide you with our best user experience recommendations and cutting-edge resources for implementation.

You will find white-label Figma flows to improve the speed, quality, and cost of implementation. Our goal is to make it easier and faster than ever to go to market efficiently and effectively and achieve adoption and long-term use of Offers for Publishers.

This guide is intended to expedite the process for product owners, designers, and developers launching Offers for Publishers in their own environment.
![Overview](https://static.developer.mastercard.com/content/presentment/uploads/about-this-guide-img.png)

### Design {#design}

Access the full product journeys including white-label Figma flows

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[Learn more](https://developer.mastercard.com/presentment/documentation/experience-design-guide/design/index.md)

### Moments that matter {#moments-that-matter}

Highlights in the product journey for the consumer

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[Learn more](https://developer.mastercard.com/presentment/documentation/experience-design-guide/moments-that-matter/index.md)

### The product {#the-product}

Offers for Publishers is intended to drive top-of-wallet preference, incremental spend, and engagement with merchant-funded offers.

Offers are available to all eligible cardholders who opt in and can be personalized based on their spend history. For cards or networks other than Mastercard, offers can be personalized when Publishers provide Mastercard with non-Mastercard transaction data and obtain consent.

Offers for Publishers provides access to:

* Card-linked offers
* Affiliate offers
* Domestic offers
* Cross-border offers

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Next: [Design](https://developer.mastercard.com/presentment/documentation/experience-design-guide/design/index.md)