# Experience Design Guide
source: https://developer.mastercard.com/points-activity-service/documentation/experience-design-guide/index.md

### What is an Experience Design Guide? {#what-is-an-experience-design-guide}

The Points Activity Service Design Guide is designed to equip issuers with best-in-class user experience practices and practical resources for implementation.

Inside, you will find cardholder UX journeys for loyalty rewards from a points activity point of view. Our aim is to simplify go-to market execution, accelerate adoption, and support sustained engagement with Loyalty Management.

This guide is tailored for product owners, designers, and developers who are building and launching Mastercard Loyalty Rewards within their own digital environments.
![](https://static.developer.mastercard.com/content/points-activity-service/uploads/guide-landing-page-image.png)
![](https://static.developer.mastercard.com/content/points-activity-service/uploads/design.png)

#### Design {#design}

Access the full product journeys including white label Figma flows

[Learn more](https://developer.mastercard.com/points-activity-service/documentation/experience-design-guide/design/index.md)
![](https://static.developer.mastercard.com/content/points-activity-service/uploads/mtm.png)

#### Moments that matter {#moments-that-matter}

Highlights in the product journey for the consumer

[Learn more](https://developer.mastercard.com/points-activity-service/documentation/experience-design-guide/momentsthatmatter/index.md)

### The product {#the-product}

Points Activity Service is part of the broader Mastercard Loyalty Management API service. This specific API focuses on the points activity aspect of loyalty management. This includes most things points related, such as viewing your points total, points history, points expiring, and transferring points.

### The key user persona {#the-key-user-persona}

Based on our research, we created a persona to help us shape our designs and highlight the demographics of a key user.

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**Meet John** , he is 30 and lives in the United States. He is a working professional who frequently uses his credit card reward points.

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**Behaviors:** He actively tracks his reward points earnings on his bank's rewards website.

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**Desires:** He wants to have a smooth and robust rewards website so that he can optimize his points earnings and redemptions.

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**Pain Points:** He finds it frustrating when the rewards site doesn't work well, such as when certain rewards or benefits are hard to find or redemption are complicated. He wants an easy to use rewards website where information is quickly digested.
![User personas](https://static.developer.mastercard.com/content/points-activity-service/uploads/persona-image.png)

Next: [Design](https://developer.mastercard.com/points-activity-service/documentation/experience-design-guide/design/index.md)