# Experience Design Guide
source: https://developer.mastercard.com/digital-redemptions/documentation/experience-design-guide/index.md

### What is an Experience Design Guide? {#what-is-an-experience-design-guide}

The Digital Redemptions Experience Design Guide is designed to equip merchants with best-in-class user experience practices and practical resources for implementation.

Inside, you will find complete end to end UX journeys for redeeming points, whether through an issuer's rewards site or directly on a merchant's platform. Our aim is to simplify go-to market execution, accelerate adoption, and support sustained engagement with Digital Redemptions.

This guide is tailored for product owners, designers, and developers who are building and launching Digital Redemptions within their own digital environments.
![Overview](https://static.developer.mastercard.com/content/digital-redemptions/uploads/about-this-guide.png)

### Design {#design}

Access the full product journeys including white label Figma flows

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[Learn more](https://developer.mastercard.com/digital-redemptions/documentation/experience-design-guide/design/index.md)

### Moments that matter {#moments-that-matter}

Access key moments that are essential to the product journey

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[Learn more](https://developer.mastercard.com/digital-redemptions/documentation/experience-design-guide/moments-that-matter/index.md)

### The product {#the-product}

Mastercard Digital Redemptions is a standard interface that connects online merchants with Mastercard's vast network of issuer rewards programs. It allows cardholders to instantly redeem their bank reward points at checkout---seamlessly and securely.

Merchants can easily integrate through Mastercard Developers, enabling access to member details, eligibility, points balance, redemptions, and even refunds. Whether shoppers begin on their loyalty site or enter their card directly on the merchant's site, Mastercard Digital Redemptions powers a smooth, flexible rewards experience.

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### The key user persona {#the-key-user-persona}

**Meet Amit;** he is 34. He lives in the United States and is a tech-savvy professional who frequently uses his credit card reward points to book flights, hotels, or other lifestyle needs.


**Behaviors:** He actively tracks and maximizes his reward point earnings across different cards.


**Desires:** He wants a seamless, instant redemption experience integrated into his booking flow.


**Pain Points:** He finds it frustrating when redemption options are limited, require complicated steps or the purchasing power of points erodes. Amit also wants easy-to-understand terms and conditions.
![About this guide](https://static.developer.mastercard.com/content/digital-redemptions/uploads/keyuserpersona.png)

Next: [Design](https://developer.mastercard.com/digital-redemptions/documentation/experience-design-guide/design/index.md)