# Digital Debit Mastercard Experience Design Guide
source: https://developer.mastercard.com/digital-debit-experience-design-guide/documentation/index.md

### What is an Experience Design Guide? {#what-is-an-experience-design-guide}

The Digital Debit Mastercard Experience Design Guide was created to provide you, our customer, with our best user experience recommendations and cutting edge resources for implementation.

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You will find white label Figma flows to improve the speed, quality and cost of implementation and scale. Our goal is to make it easier than ever to go to market efficiently and effectively and achieve adoption and long-term use of Digital Debit Mastercard.

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This guide is intended for product owners, designers and developers launching Digital Debit Mastercard in their own environment.
![About this guide](https://static.developer.mastercard.com/content/digital-debit-experience-design-guide/img/design-standards/Aboutthisguide_img.png)

### Design {#design}

Access the full product journeys including white label Figma flows

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[Learn More](https://developer.mastercard.com/digital-debit-experience-design-guide/documentation/design/index.md)

### Moments that matter {#moments-that-matter}

Highlights in the product journey for the consumer

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[Learn More](https://developer.mastercard.com/digital-debit-experience-design-guide/documentation/moments-that-matter/index.md)

### CX Playbook {#cx-playbook}

Get a deeper understanding of the experience

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[DigitalDebit_PlayBook.pdf](https://static.developer.mastercard.com/content/digital-debit-experience-design-guide/uploads/DigitalDebit_PlayBook.pdf) (5MB)

### The product {#the-product}

Digital Debit Mastercard (DDMC) aims to solve current pain points by enabling online shopping and mobile contactless payments. For existing Maestro card holders, it becomes the 'companion' digital card for online spending.

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### The key user persona {#the-key-user-persona}

Meet Sasha, she is 36. She lives in the Netherlands and owns a Maestro card. She has been shopping online for about 3 years.

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**Behaviors** : Uses a credit card to shop online, buys clothes and electronics online, prefers receiving offers by email

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**Desires** : To shop online seamlessly and without restriction, To avoid accumulating debt via credit card, To know transactions are secure

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**Pain points**: Her Maestro card gets rejected when shopping with international online businesses.
![User persona](https://static.developer.mastercard.com/content/digital-debit-experience-design-guide/img/design-standards/Keyuserpersona_img.png)

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Next: [Design](https://developer.mastercard.com/digital-debit-experience-design-guide/documentation/design/index.md)