# Metrics
source: https://developer.mastercard.com/cross-border-services/documentation/experience-design-guide/prepare-for-launch/metrics/index.md

### Why measure? {#why-measure}

Metrics are the quantifiable goals for your product, which help define product success. We have outlined a set of key metrics below that will help you to track the adoption and use of your product in the market.


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### What to measure {#what-to-measure}

> **Number of Cross-Border Services consumers**   
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> To know the number of consumers who have accepted the proposition  
> **Number of transactions**   
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> To understand the level of ongoing usage  
> **Time to the next transaction**   
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> To understand frequency of usage - shorter time indicates higher engagement  
> **Percent increase in digital activations**   
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> To benchmark adoption YoY against both digital and traditional portfolios  
> **Digital application abandon rates**   
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> To identify potential issues with the digital application process  
> **Digital wallet usage**   
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> To understand spending behaviors  
> **Transaction volume**   
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> To understand spending behaviors, especially confidence, in larger amounts
![Why measure](https://static.developer.mastercard.com/content/cross-border-services/uploads/whymeasure.png)

![What to measure](https://static.developer.mastercard.com/content/cross-border-services/uploads/whattomeasure.png)

Next: [Testing plan](https://developer.mastercard.com/cross-border-services/documentation/experience-design-guide/prepare-for-launch/testing-plan/index.md)